Canada Safeway announced a partnership with SeaChoice.org to launch an information program in all of their stores here, complete with a labeling program on the seafood products in each store.
If any one company can send ripples through a supply chain it is McDonald’s. In Canada, the chain has already been using Alaskan Pollock for its sandwiches for a while, which is on the Marine Stewardship Council’s safe list, and now all the McDonald’s in the USA will be using MSC certified fish in their Filet O Fish sandwiches as well as something new called Fish McBites, which will debut in February. They will even put the MSC blue certification labels on the packaging. read the full story at http://blog.dongenova.com/2013/01/food-matters-safeway-and-mcdonalds-go-sustainable-seafood.html

